Brand Design Evolution
Cavalier Distributing distributes craft beer, wine, and spirits throughout Ohio, Indiana, and Florida. They had been using a highly illustrative logo along with an outdated, clunky website and their visual brand was cluttered and inconsistent. When they began to get serious about growing their brand recognition, it was time for a refresh.
Full logo evolution
Text only logo
Logo variant for use on an internal training program.
Logo variant for materials related to the company’s 25th anniversary.
Branded truck wrap