I am a designer, brand strategist, and team leader. As I have progressed through my design career, I am most valuable integrating brand and marketing strategy with excellent visual, design and functional development.
Design + Development Lead, GNGF Brand Manager
As the GNGF design lead, I oversee all client design projects from start to finish. I am especially integral in the initial branding process, which I played a major part in developing while in the designer role. In addition to developing and creating visual concepts to enhance brand messaging, I act as creative and art director for the design team, coaching them through the design process and encouraging well-developed visual solutions.
In the development lead role, I manage a team of both in-house and outsourced developers to create website designs and Salesforce software products. The most important aspect of this job is relaying the designer’s vision with the developer’s language of execution, something that can be especially difficult with an outsourced team. This role also involves intense quality control and testing.
My role on the GNGF internal sales and marketing team is to manage the visual and content aspects of our marketing materials to ensure messaging consistency and effectiveness. I am responsible for several integral marketing efforts such as our monthly newsletter and webinars, including content planning, visual asset creation, project management, and copywriting.
Brianna Brailey Design
Designer + Creative Consultant
I design identity, print, and web solutions for a variety of clients and individuals, primarily those with small businesses. For small business owners, I position myself not only as their designer, but as an online marketing consultant as well.
Recent projects include website redesigns, visual identity creation, and event promotion.
June 2014–December 2015
As a GNGF designer, I created compelling web presences for lawyers and law firms nationwide through the design of visual identity systems, conversion-oriented websites, and custom social media. I was heavily involved with developing the current GNGF brand process, which is now considered a key differentiator for the agency amongst our competitors.
In this role I began to be involved with GNGF internal marketing, beginning first by managing the newsletter beginning in November 2014.
January 2013–December 2013
Designed packaging concepts for several national brands. Assisted senior design staff with concept development and execution for packaging, identity and collateral design. Also assisted with preparing client presentations and decks.
Dick’s Sporting Goods
March 2011–December 2011
Designed packaging, including the creation of die lines for boxes and product wraps. Worked on product branding, collateral design, brand development, trend and competitor research, photo retouching, and photo shoots for private brands such as Fitness Gear and Adidas. Presented design work and concepts to brand managers and department supervisors.